Start Selling: A Guide For Survival And Success In Sales by M. Patrick CampbellMy rating: 4 of 5 stars
Start Selling: A Guide For Survival And Success In Sales
by M. Patrick Campbell
Whether you are considering a career in sales, have been toiling in marketing for several years or are a hands on CEO looking for ways to streamline the efforts of your sales staff, Start Selling is a no nonsense manual with real life applications delivered in a straight forward manner. Included throughout the text are personal anecdotes from the author gleaned from his many years in business along with specific, step by step outlines and realistic projections. Mr. Campbell delves into the psychology behind both the seller/selling and the buyer/buying as well as discussing a broad range of topics from difficult customers to branding yourself within your field. I think it is important to note the "survival" part of the title here because sales is not just about success but surviving the failures. All in all, this book can go on the must read shelf for people in business.
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